In today’s digital-first world, a school’s website is more than just an information hub, it’s often the first impression families have of your mission, community, and values. Yet for many Christian private and charter schools, the cost of building a modern, enrollment-focused website can feel out of reach.

That’s about to change.

America’s Christian Credit Union (ACCU) is proud to sponsor The First 10, “a powerful new initiative designed to help under-resourced schools reach more families, strengthen enrollment, and focus more fully on their God-given mission,” according to a news release.

A Shared Mission to Strengthen Christian Education

America’s Christian Credit Union believes that Christian education changes lives. For decades, ACCU has partnered with Christian K–12 schools across the country, providing financial services, lending solutions, and strategic support that help schools remain strong, sustainable, and mission-focused.

Sponsoring The First 10 initiative is a natural extension of that commitment.

Led by School Success, The First 10 will provide 10 qualifying private and charter schools with professionally designed, enrollment-focused websites, at no upfront cost. These websites aren’t just visually appealing; they’re strategically built to help schools communicate their value, connect with families, and increase inquiries and enrollment.

Why School Websites Matter More Than Ever

Through its work with hundreds of schools nationwide, School Success has identified one consistent challenge: Outdated or hard-to-navigate websites are hindering enrollment opportunities.

Most schools simply can’t justify spending $10,000 or more on a new website, especially when budgets are already stretched thin. But in today’s environment, families often decide whether to schedule a visit or move on based solely on what they experience online.

An effective school website should:

• Clearly communicate mission and values.
• Build trust with modern design and clear messaging.
• Be easy to navigate on mobile devices.
• Guide families toward next steps like tours and applications.

Without these elements, even excellent schools can be overlooked.

What The First 10 Initiative Provides

Through sponsor support from organizations like America’s Christian Credit Union, The First 10 removes the financial and technical barriers schools face when upgrading their websites.

Selected schools receive:

• A professionally designed, custom website focused on enrollment and conversions.
• No upfront cost for the build.
• Ongoing hosting, security, and updates managed by School Success.
• A site built to grow with the school, not become obsolete.

This allows school leaders to stay focused on education, discipleship, and community without worrying about web technology.