Bay Federal Credit Union is helping local families this holiday season with a community giving campaign that includes a $10,000 donation match and a Black Friday weekend promotion benefiting food banks across Santa Cruz, Monterey, and San Benito counties.
Members can make a donation to any of Bay Federal’s partner food banks, and the credit union is matching contributions dollar for dollar until the $10,000 match is reached. Donations are being made online or at any branch location.
To build even more support, Bay Federal has also introduced a special offer for Visa credit cardholders. For every eligible local transaction made between November 28 and December 2, Bay Federal donated $1 to the same local food banks. Everyday purchases at local businesses during this period directly increased the total donation amount.
“We care deeply about our local community here on the Central Coast,” said Carrie Birkhofer, CEO of Bay Federal Credit Union. “By matching donations to local food banks and encouraging members to support local businesses while doing their holiday shopping, we can work together to make a meaningful difference for households throughout our region.”
With recent disruptions to federally supported food programs, local food banks are experiencing higher demand than usual, making community support more critical than ever.
Bay Federal has been encouraging members to give early, shop locally, and help strengthen the community’s food security during a time of increased need. To donate online or in person, the credit union promoted the following local organizations in its outreach:
