Children’s Miracle Network (CMN) and Credit Unions for Kids recently conducted new research exploring charitable giving through credit unions, focusing on the ask, the donation experience, member sentiment, and trust.

The findings highlight a strong opportunity for credit unions to grow impact:

• Members are open to being asked to give and have positive sentiment toward credit unions making the ask.
• Donations are more likely when they support local communities and children’s hospitals.
• Credit unions are among the most trusted institutions to handle charitable donations responsibly.
• There is strong interest in simple, member-friendly options like credit/debit card round-up.

Join an upcoming webinar on June 18 at 9:00 a.m. (Pacific) as CMN breaks down the research, explores what motivates today’s donors, and share ways credit union leaders across California and Nevada can turn these insights into impact!