With the 2026 general election on the horizon later this fall, Nevada’s Credit Unions took a proactive step toward making sure credit unions’ voices are heard in the state capitol in Carson City.
From May 6-7, credit union leaders from across the state convened at Silver State Schools Credit Union in Las Vegas to host interviews with 15 candidates for the Nevada Assembly and Nevada Senate. Credit union executives built foundational relationships with potential lawmakers, educating them on the unique, member-owned structure of credit unions and the role they play in the financial health of Nevadans.
“Our goal was to ensure candidates understand that credit union earnings are returned directly to their members through lower loan rates, higher deposit interest, and reduced fees,” said Robert Wilson, senior vice president of state advocacy for Nevada’s Credit Unions. “Every depositor is an owner with an equal vote, and this democratic structure is what allows us to prioritize community needs over corporate profits.”
One pressing topic was the escalating threat of financial fraud. With Americans losing an estimated $138 billion annually to scams, credit union leaders emphasized that the industry cannot solve this problem alone.
Drawing on data from the U.S. Senate Judiciary Committee (June 2025), leaders highlighted how sophisticated international syndicates exploit social media and dating platforms to target victims. Credit unions have called for a coordinated, cross-industry approach to combat these transnational criminal organizations.
The discussion also touched on the role of technology — specifically, how credit unions are leveraging artificial intelligence (AI) to sharpen fraud detection while simultaneously expanding services to underserved populations.
Against the backdrop of a challenging housing market, credit union leaders also shared their success stories in keeping Nevadans in their homes. While many financial institutions struggle with rising foreclosure rates, Nevada’s credit unions have maintained remarkably low numbers by working proactively with members through loan modifications and personalized financial counseling.
Leaders also showcased their commitment to the next generation through “Bite of Reality” programs, which are interactive simulations teaching teens and young adults how to navigate real-world financial challenges.
As they prepare for the November 2026 general election, candidates were invited to share their own visions for the state. Discussion areas included economic development strategies for balancing consumer protection with an innovative financial sector, plans for advancing economic empowerment in marginalized communities, and how credit unions can serve as partners in addressing local challenges like housing affordability.
Interviews were coordinated by Ferrari Reeder Public Affairs, with participation from the following credit unions and leaders:
“It’s important we engage with these candidates early, and we want to thank every credit union that was represented in this process,” Wilson said. “By sharing our member impact stories, we can make sure future lawmakers understand the value credit unions bring to constituents’ lives when they take their seats in the legislature.”
