Michigan State University FCU partnered with Strivve’s CardSavr™ Top of Wallet platform to secure primary wallet position and simplify card-on-file updates for members in an increasingly competitive digital payments landscape. The result: a 15% member opt-in rate, 96% card placement success, 23% immediate new-card activation, and a 12× return on investment in interchange revenue.
Article by CUNA Strategic Services, a business partner of the League.
