With a completely free digital toolkit, a powerful charitable mission, and zero barriers to join, the credit union movement across California and Nevada is preparing to make one of its biggest digital impacts for the year.

Mark your calendars: Friday, July 31, 2026 is the official return of #ILoveMyCreditUnion Day.

This annual social media blitz is designed with one clear objective: to inspire conversations about what makes credit unions so unique. Powered by the foundational cooperative principle of “people helping people,” this single-day campaign is the credit union industry’s unified megaphone to shout-out about the credit union difference.

Whether you are a member representative, a CEO, a frontline manager, or even a business partner, July 31 is your day to share your story.

One Day, One Hashtag, No Hurdles

To help credit unions and advocates plug into the #ILoveMyCreditUnion campaign celebration, ilovemycreditunion.social has posted updated promotional materials. By visiting the Tools Page, your credit union can access:

• Platform-optimized social graphics. Ready-to-use visual assets tailor-made for X (formerly Twitter), Instagram, Facebook, and LinkedIn.
• Global translation libraries. Fully translated asset libraries in Spanish to support the campaign’s rapidly growing international footprint.
• Engagement and incentive guides. Creative ideas, printable posters, and customizable “selfie signs” to get both staff and members involved at the branch level.

You can use these complimentary assets exactly as they are, adapt them to fit your brand guidelines, or use them as inspiration to tell your own localized stories.

Your Playbook for July 31

Here is how your credit union can build momentum leading up to July 31:

• Gather your storytellers. Bring your team together to brainstorm how you want to celebrate. Plan member giveaways, schedule photo-ops with selfie signs, or plan a donation drive for your local Children’s Miracle Network (CMN) hospital.
• Equip your channels. Visit ilovemycreditunion.social/tools/ to download and prep your favorite graphics.
• Schedule and tease. Use your July newsletters, emails, and website banners to let your members know the date is coming, encouraging them to prepare their own posts about why they love your credit union.
• Go all-in on July 31. Post early, post often, and interact. Use the hashtag #ILoveMyCreditUnion, and spend time liking, commenting, and sharing other posts to keep the social algorithm buzzing.

Let’s make July 31, 2026, an unforgettable celebration of credit unions.