Mark your calendars! July 25, 2025, is the day the credit union movement unites for its annual #ILoveMyCreditUnion Day Social Media Blitz. This is our chance to amplify the credit union message and showcase the unique difference we make, not just across the country, but worldwide.

Last year’s incredible efforts reached an astounding 15 countries and engaged over 500,000 users. This year, with your participation, we can make an even bigger splash. It’s all about inspiring our credit union teams and members to share what’s truly amazing about the credit union difference.

How to Participate

Participating in the #ILoveMyCreditUnion Day blitz is simple and impactful:

• Make a Plan (Now – July 24): Start energizing your team and members to show their love for credit unions. We’ve got you covered with ready-made campaign materials, tools, collateral, and customizable design files to help your credit union prepare.
• Take Action (July 25): On July 25, use the campaign hashtag #ILoveMyCreditUnion Day across all your social media platforms. Share stories, highlight your community impact, and raise awareness about the incredible things credit unions do every single day.

Celebrate the CU Difference

#ILoveMyCreditUnion Day is a nationwide observance dedicated to highlighting the benefits and spirit of credit unions. It’s an opportunity for us to engage our members in authentic, high-energy conversations about why they love their credit unions and to showcase the positive impact we have on their lives and communities.

This day inspires genuine stories and celebrates the unique cooperative spirit that sets credit unions apart. While this year’s focus is on maximizing our global social media reach, the core message remains: credit unions are here to serve their members and communities.

Resources and Support

This website provides everything you need, from campaign updates to tools and ideas for incorporating a giving component into your activities. An orientation video is also available to help you get started.

Don’t miss out on this incredible opportunity to be part of a global movement. If you have any questions about how your credit union can participate, please don’t hesitate to contact ilovemycreditunion@icul.com.

Join the celebration and let’s show the world why we all love our credit unions.