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Richard Wada, President and CEO of University Credit Union.
Richard Wada, President and CEO of University Credit Union.

University CU: New CEO, Richard Wada, Brings Purpose & Vision

University Credit Union (UCU), the financial cooperative partner dedicated exclusively to empowering university communities for 75 years, recently announced the appointment of its new president and CEO. This leadership transition marks an exciting new chapter as UCU continues advancing its core purpose: giving everyone in the university community a financial advantage.

“The Board is excited to welcome our new CEO/President, Richard Wada,” said Board Chair Norma Iadevaia. “His strategic vision, deep commitment to member service, and passion for supporting university communities align seamlessly with UCU’s core purpose and values. We are confident that under his leadership, UCU will continue to elevate the financial well‑being of our members and strengthen our partnerships across the higher education landscape.”

Richard Wada joins UCU with a distinguished background in financial services and credit union leadership. He served as chief lending officer at Patelco Credit Union, the nation’s 28th largest credit union with $9.5 billion in assets and more than 500,000 members across Northern California. In that role, he oversees the growth and performance of both consumer and commercial lending businesses.

Prior to joining Patelco in 2018, Richard held senior executive roles within Citibank’s global and North American retail banking divisions, including global head of personal lending and head of U.S. retail consumer lending.

His earlier career includes product management and marketing leadership positions at American Express and the global advertising agency Saatchi & Saatchi. He holds a bachelor’s degree from Williams College and an MBA from Columbia Business School.

Wada will guide UCU into its next era of growth — one centered on innovation, an elevated member experience, and deeper strategic partnerships across the higher education ecosystem. With a strong financial foundation and a reputation for exceptional service, UCU is poised to expand its impact and deliver even greater value to faculty, staff, alumni, students, and their families.

“I am honored to join University Credit Union and lead an organization so deeply rooted in purpose,” Wada said. “UCU’s unwavering commitment to empowering members and supporting university communities is truly inspiring. Together, we will build on this strong foundation, embrace new opportunities, and ensure that every member has the confidence, tools, and support to thrive financially.”

With more than $1.1 billion in assets and a growing membership base, UCU is well‑positioned for continued success. Upcoming initiatives include expanded financial wellness programs, strengthened university partnerships nationwide, and cutting‑edge digital tools designed to make banking easier, more accessible, and more empowering for every member of the university community.

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